SEO: Search Engine Optimization Bible


Price : 3.99

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Condition: Good :

A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitions– opens in a new window or tab

Seller Notes: Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers.

Edition Number: 2 Format: Paperback
Publication Year: 2009 Educational Level: Trade
Language: English ISBN:


SEO: Search Engine Optimization Bible

Product Details

A practical guide to increasing your Web traffic through better search results. It lets you find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful Search Engine Optimization campaign. Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? Its all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web sites search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works If you want to make SEO work for you, the new edition of this practical book is what you need to succeed. Expanded and revised to cover even more SEO-specifics, including information on how to write SEO-friendly tags and case studies about actual companies that have implemented the exact techniques drawn from first edition of the SEO Bible to improve their web site rankings in search engines. SEO Bible, 2E helps organizations and business in the small- to mid-sized market optimize their search results and capture more traffic and exposure for their products and services. The book includes specific information about how to get listed in the major search engines, directories and indexes as well as strategy suggestions to guide the planning and implementation of a successful SEO campaign. New information in this edition includes actual case studies of Web sites that have implemented the book’s specific SEO techniques to significantly improve search rankings, along with detailed advice on how to write an SEO-friendly tag for maximum exposure. The SEO Bible is designed to be the only SEO resource that an individual needs to plan and implement a successful SEO program. It includes callouts with additional tips to help the reader find the shortest route to success. Sidebars provide additional information and point readers to additional resources that will help them better understand aspects of SEO. Interviews with 16 executives from top search companies help readers understand how search is valuable for far more than traffic and what to expect for the future of search engine optimization. Additional appendices show the reader all of the specifics needed to create successful listings with Google, MSN, and Yahoo! and explain some of the most commonly available SEO tools and software applications.Topics Covered:Creating an SEO PlanBuilding Your SitePay-Per-Click and SEOTagging your SiteThe Content PuzzleBehavioral TargetingThe role of links and linkingAdding your Site to directoriesInclusion ServicesRobots, Spiders, and CrawlersAutomating SEO OptimizationMaintaining SEOAfter the LaunchAnalyzing your Success RatesPlanning Worksheets

Product Identifiers
ISBN-10 0470452641
ISBN-13 9780470452646

Key Details
Author Jerri L. Ledford
Number Of Pages 528 pages
Series Bible
Format Paperback
Publication Date 2009-04-06
Language English
Publisher Wiley & Sons, Incorporated, John
Publication Year 2009

Additional Details
Series Volume Number 584
Edition Number 2
Copyright Date 2009
Illustrated Yes

Weight 27.3 Oz
Height 1.1 In.
Width 7.4 In.
Length 9.3 In.

Target Audience
Group Trade

Classification Method
Dewey Decimal 006.76
Dewey Edition 22


Price : 3.99

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