WordPress SEO Success: Search Engine Optimization for Your WordPress Website or

– CLICK TO VIEW FULL DETAILS ON eBAY –

Price : 14.48

Item specifics

Condition:

Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. The binding
Publication Year: 2014
Format: Paperback Language: English
MPN:

9780789752888

ISBN:

9780789752888

EAN:

9780789752888

WordPress SEO Success: Search Engine Optimization for Your WordPress Website or

Product Details

Synopsis
For millions of WordPress website owners worldwide, search engine optimization is now utterly essential. This is the first book that teaches hands-on SEO techniques designed especially for WordPress users. Complete, realistic, strategic, and fully hands-on, “WordPress SEO Success” covers a wide range of relevant techniques and technologies. Leading web marketer Jake Aull covers tools built into WordPress, third-party tools that can be added to the platform, and external tools that work especially well with WordPress. Aull carefully organizes and presents content designed to serve three different audiences: hobbyist bloggers, web designers/developers and SEO professionals. Topics covered include: A quick review of the absolute basics: what SEO is and why you need itComparing and choosing the best WordPress SEO tools and plug-ins for your specific needsBuilding a complete content plan that works: a strategic approachPerforming digital audits of your own siteDefine SEO strategy and objectives for new and existing WordPress sitesIdentifying and researching keywordsHands-on SEO execution: new builds vs. post-integrationArchitecture: sitemapping, blog-meets-website, multiple blogs+sites, marketing funnel, and moreImproving SEO even if you’re running a free WordPress.com blogMeasuring SEO performance: an easy guide to analyticsUsing social media connections to strengthen your search presenceOptimizing WordPress mobile sites for smart phones and tabletsIntegrating organic SEO with paid advertising, and more This text teaches hands-on SEO techniques designed especially for WordPress users. Complete, realistic, strategic, and fully hands-on, the book covers a wide range of relevant techniques and technologies. WordPress(R) SEO Success Search Engine Optimization for Your WordPress Website or Blog Hands-on, up-to-the-minute SEO techniques specifically for WordPress users WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, “WordPress SEO Success “will help you drive the traffic you want–and the value you need Build a complete SEO strategy–and a content plan that aligns with itChoose the best WordPress SEO tools and plugins for your needsUncover quick, powerful ways to improve your siteIdentify and research keywords far more effectivelyReflect SEO in architecture via site mapping and marketing funnelsSensibly manage the inevitable tradeoffs of optimizationImprove SEO even if you’re running a free WordPress.com blogLeverage content themes and keyword-driven blogging techniquesOptimize “blog-meets-website” and “multiple blogs+sites” deploymentsStrengthen your rankings by intelligently using social mediaOptimize your sites for smartphones and tabletsMeasure performance via free analytics–including mobile analyticsIntegrate organic SEO with paid advertisingAvoid today’s worst SEO blunders Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late ’90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State’s Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall’s first social media marketing textbook, and wrote its accompanying instructor’s manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing. WordPress┬« SEO Success Search Engine Optimization for Your WordPress Website or Blog Hands-on, up-to-the-minute SEO techniques specifically for WordPress users! WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want–and the value you need! Build a complete SEO strategy–and a content plan that aligns with it Choose the best WordPress SEO tools and plugins for your needs Uncover quick, powerful ways to improve your site Identify and research keywords far more effectively Reflect SEO in architecture via site mapping and marketing funnels Sensibly manage the inevitable tradeoffs of optimization Improve SEO even if you’re running a free WordPress.com blog Leverage content themes and keyword-driven blogging techniques Optimize “blog-meets-website” and “multiple blogs+sites” deployments Strengthen your rankings by intelligently using social media Optimize your sites for smartphones and tablets Measure performance via free analytics–including mobile analytics Integrate organic SEO with paid advertising Avoid today’s worst SEO blunders Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late ’90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State’s Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall’s first social media marketing textbook, and wrote its accompanying instructor’s manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing.

Product Identifiers
ISBN-10 0789752883
ISBN-13 9780789752888

Key Details
Author Jacob Aull
Number Of Pages 368 pages
Format Paperback
Publication Date 2014-06-03
Language English
Publisher Pearson Education
Publication Year 2014

Additional Details
Copyright Date 2014
Illustrated Yes

Dimensions
Weight 17.2 Oz
Height 0.8 In.
Width 6 In.
Length 8.9 In.

Target Audience
Group Trade

Classification Method
LCCN 2014-937423
LC Classification Number MLCM 2017/45551 (T)
Dewey Decimal 658.87202856752
Dewey Edition 23

– CLICK TO VIEW FULL DETAILS ON eBAY –

Price : 14.48

Related Post

Comments are closed.