The Art of SEO : Mastering Search Engine Optimization (NoDust)

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Item specifics

Condition: Acceptable :

A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. See the seller’s listing for full details and description of any imperfections. See all condition definitions– opens in a new window or tab

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Publication Year: 2009 Publisher: O'Reilly Media, Incorporated
Language: English Weight: 1.72 lbs
Format: Paperback Product Group: Book
Binding: Paperback IsTextBook: Yes
Author: Stephan Spencer; Eric Enge; Rand Fishkin; Jessie C. Stricchiola ISBN:

9780596518868

EAN:

9780596518868

The Art of SEO : Mastering Search Engine Optimization (NoDust)

Product Details

Synopsis
A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you’ll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices. Explore the underlying theory behind SEO and how search engines work Learn the steps you need to prepare for, execute, and evaluate SEO initiatives Examine a number of advanced strategies and tactics Understand the intricacies involved in managing complex SEO projects Learn what’s necessary to build a competent SEO team with defined roles Glimpse the future of search and what lies ahead for the SEO industry Any organization looking to succeed in today’s web economy needs to optimize its website for search engines. This book, written by four of the field’s most noted experts on search engine optimization (SEO), provides guidelines for planning and executing a comprehensive search engine strategy. The Art of SEO corrects much of the misinformation that currently exists on this complex subject by laying out the fundamentals in a clear, thoughtful manner. Novices get a complete and thorough SEO education, with the groundwork they need to get started. SEO professionals will find this book useful as a comprehensive reference for ongoing projects.Learn the underlying theory behind SEO, and what makes search engines work Become familiar with the steps you need to take to prepare for an SEO effort Understand how to put together the specific details for executing an SEO strategy Explore several value-added components to expand your SEO plan Learn what’s necessary to build a competent SEO team, with defined roles Get the experts’ view of the future of SEO Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behaviorsuch as new ranking methods involving user engagement and social mediawith an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. Written by four experts on search engine optimization (SEO), this book provides guidelines for planning and executing a comprehensive website search engine strategy. It’s an ideal guide for anyone interested in becoming an SEO practitioner, and for people already working in the profession. For novices, it’s a complete and thorough education on search engine optimization — SEO 101. For experienced SEO practitioners, The Art of SEO serves as an extensive reference to support ongoing projects. With this book, you’ll learn:The underlying theory behind SEO, and what makes search engines work Steps you need to take to prepare for an SEO effort Specific details for executing an SEO strategy Value-added areas that expand on your SEO plan Top-down viewpoints on building an SEO teamThe Art of SEO also looks at the future of search engine optimization. SEO is key to the success of any website, and with the groundwork this book provides, you’ll know exactly what needs to be done, and how to do it efficiently.

Product Identifiers
ISBN-10 0596518862
ISBN-13 9780596518868

Key Details
Author Eric Enge, Jessie C. Stricchiola, Rand Fishkin, Stephan Spencer
Number Of Pages 500 pages
Series Theory in Practice
Format Paperback
Publication Date 2009-10-31
Language English
Publisher O’Reilly Media, Incorporated
Publication Year 2009

Additional Details
Copyright Date 2010
Illustrated Yes

Dimensions
Weight 27.6 Oz
Height 1.3 In.
Width 7 In.
Length 9.2 In.

Target Audience
Group Scholarly & Professional

Classification Method
LCCN 2010-285771
LC Classification Number HF5418.126.E65 2009
Dewey Decimal 658.8/72
Dewey Edition 22

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Price : 3.99

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