Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketi

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Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Edition Number: 3
Format: Paperback Publication Year: 2013
ISBN-13:

9781118551745

Language: English
UPC:

Does not apply

ISBN:

9781118551745

EAN:

9781118551745

Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketi

Product Details

Synopsis
To grow ones business faster, businesses need to acquire new customers while driving more business from existing customers, but in a cost-effective way. The most effective way is to use search engines to increase traffic and visibility to ones web site. According to the Interactive Advertising bureau, pay-per-click (PPC) advertising is the fastest growing segment of all advertising. Integrally related to PPC or “paid search” is the concept of organic search-engine placement, referred to by website owners and marketers as search-engine optimization (SEO). SEO is an equally important and powerful form of online marketing and is an essential component of an effective internet marketing strategy. Over 70% of businesses have websites, and more and more brick-and-mortar businesses are developing online marketing strategies and building websites. Most websites do not rank well in the search-engines and businesses that rely solely on paid search-engine marketing are experiencing serious cost pressure to develop an effective SEO strategy because of the cost benefits of doing so. For those individuals developing these strategies and who need to get a better handle on SEO, Search Engine Optimization, 3E: Your visual blueprint for effective Internet marketing is the answer. This two-color book is the only SEO title available on the market that is designed for the visual learner. Coverage includes search-engine marketing principles like keyword generation, on-site optimization specifically regarding website structure, internal linking, URL structure, and content creation, off-site optimization, social media optimization and more. Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more. More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers This two-color book is the only guide to search engine optimization that is presented in a visual format Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more Author is a popular keynote speaker and panelist at interactive marketing and technology conferences Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.

Product Identifiers
ISBN-10 1118551745
ISBN-13 9781118551745

Key Details
Author Kristopher B. Jones
Number Of Pages 336 pages
Series Visual Blueprint
Format Paperback
Publication Date 2013-04-22
Language English
Publisher Wiley & Sons, Incorporated, John
Publication Year 2013

Additional Details
Series Volume Number 63
Edition Number 3
Copyright Date 2013
Illustrated Yes

Dimensions
Weight 23.2 Oz
Height 0.7 In.
Width 7.4 In.
Length 9.3 In.

Target Audience
Group Trade

Classification Method
LCCN 2013-933933
LC Classification Number ZA4230
Dewey Decimal 025.04
Dewey Edition 23

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Price : 166.82

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