Search Engine Optimization: Your Visual Blueprint for Effective Internet Market

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Item specifics

Condition:

Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if
Publication Year: 2008
Format: Paperback Language: English
ISBN:

9780470224489

Search Engine Optimization: Your Visual Blueprint for Effective Internet Market

Product Details

Synopsis
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you’ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including: Analyzing your competition Researching and analyzing keywords Developing your link building skills Setting up blogs and communities Using Google Analytics Networking with Facebook and MySpace Boosting traffic with Digg and StumbleUpon Setting up pay-per-click campaigns Discovering ways to monetize Web traffic Installing valuable SEO plug-ins Extra Apply It “Apply It” and “Extra” sidebars highlight useful tips High-resolution screen shots demonstrate each task Succinct explanations walk you through step by step Two-page lessons break big topics into bite-sized modules

Product Identifiers
ISBN-10 0470224487
ISBN-13 9780470224489

Key Details
Author Kristopher B. Jones
Number Of Pages 320 pages
Series Visual Blueprint
Format Paperback
Publication Date 2008-04-07
Language English
Publisher Wiley & Sons, Incorporated, John
Publication Year 2008

Additional Details
Series Volume Number 22
Copyright Date 2008
Illustrated Yes

Dimensions
Weight 22.4 Oz
Height 0.9 In.
Width 7.4 In.
Length 9.1 In.

Target Audience
Group Trade

Classification Method
LC Classification Number ZA4230
Dewey Decimal 025.04
Dewey Edition 22

Table Of Content
THE HISTORY OF SEARCH-ENGINE OPTIMIZATION.1 GETTING STARTED WITH SEARCH-ENGINE OPTIMIZATION.Choose a Topic.Find Your Target Audience.Set a Budget.Set Goals.Put a Team Together.Keep Up with Industry News.2 KEYWORD GENERATION.An Introduction to Keyword Generation.Select Keywords.Analyze Your Competition with Compete.com.Keyword Research with KeyCompete.Analyze Your Competition with Seodigger.Using the Wordtracker Keyword Suggestion Tool.Using the Google Keyword Suggestion Tool.Research Keywords with Keyword Discovery.Analyze Keywords with Keyword Discovery.Filter Keywords with Keyword Discovery.3 CREATING PAGES.An Introduction to Creating Pages.Choose File Names.Optimize Title Tags.Optimize Meta Description Tags.Optimize Meta Keyword Tags.Create a Meta Robots Tag.Add Emphasis with Header Tags.Using Text Modifiers.Optimize Images.Create Links.Validate HTML.4 BASIC WEB SITE STRUCTURE.An Introduction to Basic Web Site Structure.Find Web Hosting.Establish a Domain Name.Optimize for Multiple Browsers.Plan and Design a Web Site Structure.Link within Subject Matter Themes.Design a Sitemap.Create a Company Information Page.Create a Privacy Policy.5 ADVANCED WEB SITE STRUCTURING.An Introduction to Advanced Web Site Structuring.Create a Robots.txt File.Using the Nofollow Attribute.Structure URLs Correctly.Protect Yourself with an .htaccess File.Using Mod_Rewrite to Rewrite URLs.Redirect Non-WWW Traffic to WWW.Redirect with 301 Redirects.6 CREATING CONTENT.An Introduction to Content Creation.Write for People, Not Search Engines.Avoid Duplicate Content.Using Proper Keyword Density.Using Latent Semantic Content.Keep Content Current.Optimize Non-HTML Documents.7 CREATING COMMUNITIES.An Introduction to Creating Communities.Create a Blog with WordPress.Create a Blog with Blogger.Write Search-Engine-Optimized Posts.Make Your Blog Successful.Create a Community with vBulletin.Create a Community with phpBB.Make Your Forum Successful.Add Reviews to Your Web Site.8 BUILDING LINKS.An Introduction to Building Links.Evaluate Competition.Evaluate Potential Linking Partners.Acquire Quality Links.Using Effective Anchor Text.Link Directory Submissions.Article Directory Submissions.Community Participation.Request One-Way Links.Buy Links.9 USING GOOGLE ANALYTICS.An Introduction to Google Analytics.Create an Account.Install Tracking Code.Set Conversion Goals.Exclude Your IP Address with Filters.Exclude Traffic from a Particular Domain.Include Only Certain Directories.Track External Links.Automate Reporting.Using Analytics to Find New Keywords.Set Up E-Commerce Tracking.Insert Tracking Code on Your Thank You Page.Using Third-Party Shopping Carts.10 SOCIAL MEDIA OPTIMIZATION.An Introduction to Social Media Optimization.Network with Facebook.Network with MySpace.Maximize Exposure with StumbleUpon.Increase Traffic with MyBlogLog.Micro-Blog with Twitter.Connect with LinkedIn.Share Videos with YouTube.Take Advantage of Digg Traffic.Network with Sphinn.11 CREATING PAY-PER-CLICK CAMPAIGNS.An Introduction to Pay-per-Click Campaigns.Learn About AdWords Accounts.Create an AdWords Campaign.Target Your Campaign.Write Effective Ad Copy.

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