Search Engine Optimization for Flash: Best Practices for Using Flash on the Web

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Price : 28.26

Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Publication Year: 2009
Format: Paperback Language: English
ISBN-13:

9780596522520

UPC:

0636920522522

ISBN:

9780596522520

EAN:

0636920522522

Search Engine Optimization for Flash: Best Practices for Using Flash on the Web

Product Details

Synopsis
Casanova, Stendhal, Tolstoy: Adepts in Self-Portraiture, the final volume of Stefan Zweig’s masterful “Master Builders of the Spirit” trilogy, discloses the smaller version of a writer’s own ego. Unconscious though it is, no reality is as important to the writer as the reality of their own life. Giacomo Casanova, Stendhal (Marie-Henri Beyle), and Leo Tolstoy have different approaches to self-portraiture, but Zweig shows that together they symbolize three levels which represent successively ascending gradations of the same creative function. Casanova is depicted as having a primitive gradation; he simply records deeds and happenings, without any attempt to appraise them or to study the deeper working of the self. Stendhal’s self-portraiture is depicted as psychological; he observes himself and investigates his own feelings. Tolstoy has the highest level; he describes his own life, records what led him to his own actions, and focuses on self-reflection in a completely unexaggerated manner. At first glance it might seem as if self-portraiture is an artist’s easiest task. With no further trouble than a probing of memory and a description of the facts of life, “the truth” is revealed. The history of literature shows that ordinary autobiographers are no more than commonplace witnesses testifying to facts that chance has brought to their knowledge. A practiced artist is needed to discern the innermost happenings of the soul; few who have attempted autobiography have been successful in this difficult task. The present volume expounds the characteristics of these subjectively minded artists, and of autobiography as their typical method of personal expression. Some people believe that because search engines can’t index all of the content in SWF files, Flash-based websites and Rich Internet Applications don’t show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You’ll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings. Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will:Know what content is searchable, and why metadata, keywords, and links are so important Learn how to place HTML content in your Flash applications Create an SEO website by connecting Flash to JavaScript and CSS Work effectively with SWFObject by understanding its capabilities and limitations Discover the advantages of using the Adobe Flex framework for SEOThe first and most authoritative book on how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site. Some people think that Flash-based websites and Rich Internet Applications won’t show up in a web search, simply because search engines can’t index SWF files. Search Engine Optimization for Flash dispels that myth by demonstrating precisely what you can do to make your site fully searchable. This breakthrough book offers you a series of best practices for using HTML, CSS and JavaScript, for building sites with Flash that will stand tall in search rankings. You’ll learn how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will: Learn about searchable content, and understand the importance of metadata, keywords, and links Place HTML content in your Flash applications Create an SEO website by connecting Flash to JavaScript and CSS Work effectively with SWFObject by understanding its capabilities and limitations Realize the advantages of using the Adobe Flex framework for SEOThe first — and only — book that explains how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site. This is the first and only book to show web developers how to optimize Flash content for search engines so that this content can be found easily. Many books explain how to work with Flash content, and many explain search engine optimization — as the first book to combine these topics, this new Adobe Developer Library guide couldn’t be more topical. Through a series of best practices, developers learn how to optimize Flash content for search engines using HTML, CSS and JavaScript, and the SWFObject.

Product Identifiers
ISBN-10 0596522525
ISBN-13 9780596522520

Key Details
Author Todd Perkins
Number Of Pages 288 pages
Format Paperback
Publication Date 2009-03-27
Language English
Publisher O’Reilly Media, Incorporated
Publication Year 2009

Additional Details
Copyright Date 2009
Illustrated Yes

Dimensions
Weight 11.4 Oz
Height 0.6 In.
Width 6 In.
Length 9 In.

Target Audience
Group Scholarly & Professional

Classification Method
Dewey Decimal 025.0427
Dewey Edition 22

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Price : 28.26

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