Search Engine Optimization : An Hour a Day by Gradiva Couzin; Jennifer Grappone

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Edition Number: 2 Author: Gradiva Couzin; Jennifer Grappone
Publication Year: 2008 Publisher: Wiley & Sons, Incorporated, John
Language: English Weight: 1.28 lbs
Format: Paperback Product Group: Book
Binding: Paperback IsTextBook: Yes
ISBN:

9780470226643

EAN:

9780470226643

Search Engine Optimization : An Hour a Day by Gradiva Couzin; Jennifer Grappone

Product Details

Synopsis
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers. Influence search engine results and bring targeted traffic to your website in just an hour day with the second edition of this bestselling SEO guide, “Search Engine Optimization: An Hour a Day,” Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for increasing your online visibitlity and delivering stellar results. Their easy-to-follow strategies include setting SEO goals, optimizing your site for, search engines, blogs and social media, developing and implementing a strategy including both free and paid efforts, and using the latest tools to monitor trends, measure the competition, and track your results. Bracing as a shot of espresso, “Search Engine Optimization: An Hour a Day” is your step-by-step guide to putting your website in the spotlight.

Product Identifiers
ISBN-10 0470226641
ISBN-13 9780470226643

Key Details
Author Gradiva Couzin, Jennifer Grappone
Number Of Pages 384 pages
Format Paperback
Publication Date 2008-04-14
Language English
Publisher Wiley & Sons, Incorporated, John
Publication Year 2008

Additional Details
Edition Number 2
Copyright Date 2008
Illustrated Yes

Dimensions
Weight 20.5 Oz
Height 0.9 In.
Width 7.4 In.
Length 9.2 In.

Target Audience
Group Trade

Classification Method
LCCN 2008-004983
LC Classification Number TK5105.884
Dewey Decimal 025.04
Dewey Edition 22

Table Of Content
Introduction. Part I Foundation. Chapter 1 Clarify Your Goals. Chapter 2 Customize Your Approach. Chapter 3 Eternal Truths of SEO. Chapter 4 How the Search Engines Work Right Now. Part II Strategy. Chapter 5 Get Your Team on Board. Chapter 6 Your One-Month Prep: Baseline and Keywords. Part III Your SEO Plan. Chapter 7 Month One: Kick It into Gear. Chapter 8 Month Two: Establish the Habit. Chapter 9 Month Three: It’s a Way of Life. Chapter 10 Extra Credit and Guilt-Free Slacking. Appendix. Glossary. Index.

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