Google Semantic Search : Search Engine Optimization (SEO) Techniques That Get…

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Condition: Acceptable :

A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. See the seller’s listing for full details and description of any imperfections. See all condition definitions– opens in a new window or tab

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Publication Year: 2013 Publisher: Pearson Education
Language: English Weight: 0.72 lbs
Format: Paperback Product Group: Book
Binding: Paperback IsTextBook: No
Author: David Amerland ISBN:

9780789751348

EAN:

9780789751348

Google Semantic Search : Search Engine Optimization (SEO) Techniques That Get…

Product Details

Synopsis
Deep inside Google, brilliant researchers have crafted breakthrough “semantic search” techniques that are already transforming Google’s day-to-day search results. What does that mean to you ? It means that if you want to be discovered on the Web, yesterday’s SEO techniques aren’t good enough anymore. Now, for the first time, there’s a book that tells you what to do instead – in plain English. Whether you’re doing your own SEO or supervising an agency, David Amerland’s Google Semantic Search will help you: Boost your site’s rankings today — and tomorrow! Take advantage of the Knowledge Graph, TrustRank, AuthorityRank, and other search innovations Improve the way you execute on content and social media marketing Take advantage of specialized Google “search verticals,” including Image and Mobile search Learn which social bookmarking services contribute to Google search ranking, and how to make the most of them Avoid (or stop using) old-fashioned techniques that are now counterproductive Throughout, Amerland draws on deep knowledge of Google’s internal workings to give you a complete playbook for next-generation search optimization whether you’re doing it in-house, or you want to get maximum value from your SEO agency! Optimize Your Sites for Today s Radically New Semantic Search Breakthrough semantic search techniques are already transforming Google s search results. If you want to be found, yesterday s SEO techniques won t cut it anymore. “Google Semantic Search “tells you what to do instead in plain English. David Amerland demystifies Knowledge Graph, TrustRank, AuthorityRank, personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google s internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO Learn how Google is delivering “answers,” not just links “and what it means to you” Profit from Google Now and the fragmented, personalized future of search Prepare for Knowledge Graph by growing your online reputation, authority, and trust Stop using 10 common SEO techniques that no longer work Discover the “truth “about Trust Ranking and 10 steps to take right now Go way beyond keywords in today s new era of content marketing Strengthen the social signal you create on Twitter, Facebook, Google+, and LinkedIn See why the First Page of Google is rapidly become obsolete Drive unprecedented business value from your online identity and influence Learn how Google captures meaning in unstructured data “and give it what it wants” Plan for all 4 Vs of semantic search: Volume, Velocity, Variety, and Veracity Rapidly transition from technical to “strategic “search optimization http: //helpmyseo.com/google-semantic-search.html “

Product Identifiers
ISBN-10 0789751348
ISBN-13 9780789751348

Key Details
Author David Amerland
Number Of Pages 240 pages
Series Que Biz-Tech
Format Paperback
Publication Date 2013-06-30
Language English
Publisher Pearson Education
Publication Year 2013

Additional Details
Copyright Date 2013
Illustrated Yes

Dimensions
Weight 11.5 Oz
Height 0.7 In.
Width 6 In.
Length 8.9 In.

Target Audience
Group Trade

Classification Method
LC Classification Number HF5415.1265
Dewey Decimal 658.872
Dewey Edition 23

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