Designing the Obvious & Search Engine Optimization

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Item specifics

Condition:

Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff
Edition Number: 2
Format: Paperback Publication Year: 2010
MPN:

0321749855

Language: English
ISBN:

9780321749857

Designing the Obvious & Search Engine Optimization

Product Details

Synopsis
Concise, straightforward advice on how to create better web sites Demonstrates techniques for creating applications that are effective, usable, and intuitive. New example sites and images show how the same great principles of web design apply on today’s web sites. Two completely new chapters focus on persuasion and strategy. Matt Mullenweg, the founder of WordPress, said about the first edition of Designing the Obvious, After I was about half-way through this book I ordered a copy for everyone in my company, even non-developers, because it concisely summarized so much of what I think we should do. Designing the Obvious, 2nd edition updates examples to show the guiding principles of application design in action on today’s web, plus adds new chapters on strategy and persuasion. It offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them. Dear fellow designers and developers: Dear fellow designers and developers: Our users, the people choosing our web and mobile applications over those of our competitors, put down their money and valuable time and make an investment in our applications. In return for this, they want to get what they want and move on without feeling stupid. They should be able to walk away from their computers feeling empowered. Productive. Respected. Smart. Fortunately, this is possible. We just need to start designing the obvious. We need to: Make decisions based not on whim, but on strategy Build only what’s absolutely necessary Quickly turn beginning users into intermediates Prevent errors when possible and gracefully handle those we cannot prevent Reduce and refine task, flows to make the complex clear Design not for users, but for their situations Be persuasive by helping users make decisions that align with their needs Ignore the demands of users and stick to a vision (gasp!) This second edition of Designing the Obvious explains why and how to design applications that are so easy to use that people attribute their ability to use them effectively to pure common sense. Book jacket. Designing the Obviousbelongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty. These principles include building only whats necessary, getting users up to speed quickly, preventing and handling errors, and designing for the activity. Designing the Obviousdoes not offer a one-size-fits-all development process–in fact, it lets you use whatever process you like. Instead, it offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them. This latest edition updates examples to show the guiding principles of application design in action on today’s web, plus adds new chapters on strategy and persuasion. It offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them. The search of the grave of a Revolutionary War soldier takes a bizarre turn when four members of the Old Orchard Fort chapter stumble on a modern-day corpse. Though the sheriff dismisses the body as a transient battered in a drunken brawl, one of the ladies, organist Helen Delaporte, has other ideas. First, there are the victim’s finely manicured hands…and then there is the map dropped at the scene of the crime. Soon the members, including feisty, eighty-six-year-old Harriet Bushrow, are rebels with a cause, mounting an investigation of their own. Of course, when the press catches wind of it, they go to town. the coveted publicity for their chapter sets the ladies reveling…until Helen’s windshield is showered with bullets…and it’s clear that their new pet project could spell deadly ends for them all. Told in the alternating voices of chapter members and other colorful characters, Graham Landrum’s stunning debut novel is the first in a delightful series narrated by members of the community of Borderville (smack on the Virginia-Tennessee line).

Product Identifiers
ISBN-10 0321749855
ISBN-13 9780321749857

Key Details
Author Robert Hoekman
Number Of Pages 304 pages
Series Voices That Matter
Format Paperback
Publication Date 2010-11-16
Language English
Publisher Pearson Education
Publication Year 2010

Additional Details
Edition Number 2
Copyright Date 2011
Illustrated Yes

Dimensions
Weight 17.1 Oz
Height 0.6 In.
Width 6.2 In.
Length 9.1 In.

Target Audience
Group Trade

Classification Method
LC Classification Number QA76.625
Dewey Decimal 006.76
Dewey Edition 22

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