Art of SEO : Mastering Search Engine Optimization: By Enge, Eric Spencer, Ste…

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Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Publication Year: 20150000
ISBN-13:

9781491948965

ISBN-10: 1491948965
Author: Eric Enge, Jessie Stricchiola, Stephan Spencer, Rand Fishkin Educational Level: Scholarly & Professional
ISBN:

1491948965

Language: English

Art of SEO : Mastering Search Engine Optimization: By Enge, Eric Spencer, Ste…

Product Details

Synopsis
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This third edition focuses on a number of tool updates and examines the changes brought about by Hummingbird, Google’s context-aware algorithm. The book is perfect for anyone interested in becoming an SEO practitioner, as well as people already working in the profession. For novices, it’s a complete and thorough education on search engine optimizationSEO 101. For experienced SEO practitioners, this book serves as an extensive reference volume to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

Product Identifiers
ISBN-10 1491948965
ISBN-13 9781491948965

Key Details
Author Eric Enge, Jessie Stricchiola, Rand Fishkin, Stephan Spencer
Number Of Pages 994 pages
Format Paperback
Publication Date 2015-09-05
Language English
Publisher O’Reilly Media, Incorporated
Publication Year 2015

Additional Details
Edition Number 3
Copyright Date 2015
Illustrated Yes

Dimensions
Weight 59.4 Oz
Height 2 In.
Width 7.1 In.
Length 9.1 In.

Target Audience
Group Scholarly & Professional

Classification Method
LCCN 2016-373441
LC Classification Number TK5105.884
Dewey Decimal 658.8/72
Dewey Edition 22

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Price : 54.15

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